NOT A BAG TDF EDITION

Notabag’s origins on a bicycle have led them on an incredible journey, mirroring the challenges and triumphs of a race. This collection celebrates the legendary Tour de France and bike culture. The design embodies the spirit of the competition. Notabag team approached the creative process by reimagining the Tour de France experience. They explored reinterpreting various elements connected to the toughest bicycle race on the planet. They began with the hero: featuring a committed cyclist, iconic red polka dots, and interconnected roads of various stages.